The Television Bureau of Advertising (TVB) has released a study which reaffirms the essential role of local news in Americans’ lives. The 2025 Local Broadcast News Study, a 3,100+ respondent surn ...
NEW YORK—Consumers of local broadcast news continue to deem it as a valuable source of information—whether it’s political races, local sports teams or weather—regardless of accessing it on their TVs ...
Local television news is a lifeline for millions of Americans, delivering information that can directly impact daily life, from weather alerts to election coverage to emergency updates. But a new ...
CivicScience engages directly with consumers, collecting over one million survey responses daily, to turn real-time insights into high-performing advertising campaigns. See how leading brands use ...
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Local TV Is Finally Ready To Go Programmatic
After years in development, a programmatic solution for buying and selling local linear advertising is finally ready to launch. “We have a newly formed partnership with ITN that is going to change the ...
If the Jimmy Kimmel saga has taught us anything, it’s that a lot of our favorite local TV journalists work for truly corrosive companies. In Rhode Island, if you’re a fan of WJAR Channel 10 (NBC), ...
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