The CES opening keynote address and a panel discussion revealed that the FIFA World Cup will push technology deeper into the ...

Arthur Hu, the chief information officer at Lenovo, discusses why 2026 is the year for AI and technology in sport It feels as ...

Duncan Miller, Director of Global Marketing at Adder Technology, shares insights on emerging trends and technologies that ...

Forbes contributors publish independent expert analyses and insights. Tim Casey is a reporter who covers basketball and sports business. INGLEWOOD, CA - FEBRUARY 13: Detail view of an NBC Sports logo ...

Amazfit, a leading global smart wearable brand by Zepp Health (NYSE: ZEPP), returns to CES 2026 with a bold vision for the future of sports technology. Long known for accessible, performance-driven ...

It’s no big secret that spending time in the great outdoors is good for our bodies and minds. For 2025, our Sports & Outdoors ...

Boundless Sports Technology Limited today unveils two pioneering products that bridge high-performance athletics with ...

Basketball has always been a rush— speed, skill, heart pounding in every play. Now, tech is shaking things up in ways that ...

Professional athletes gathered last week to discuss the future of sports technology in Indiana. Last week, InnoPower hosted the Sports Tech HQ update in Indianapolis. The event was centered on ...

Sprocket Sports, a leading provider of software and services for youth sports club management, announced today the close of a Series A investment round from Frontier Growth, a Charlotte-based growth ...

In every NFL stadium, there are six ultra-high-definition cameras that, coupled with computer-vision software, can measure the distance between a football and a first-down line. And in every NFL ...