With AI-driven discovery pulling from everywhere, a fragile shared reality and constant brand scrutiny, PR needs to become ...

Bandhan Mutual Fund and TBWA India use everyday awkwardness to spotlight how herd behaviour and overconfidence quietly shape investment decisions.

India’s warning over Grok revives advertiser anxieties from 2022, reopening questions of brand safety, platform ...

The real-estate-heavy integrated marketing group adds a legacy agency to widen its sector play, testing how diversification ...

A Christmas Eve announcement sent shockwaves through Silicon Valley – and raised urgent questions for the marketing and tech ...

While analytics continued to be the fastest-growing segment, custom market research grew 8%, showcasing an appetite for ...

Kabi joined Amazon Prime Video in 2024, moving from Netflix where she served as director of marketing. Her return to Amazon ...

If you’re still debating about whether AI marketing belongs at the centre of your strategy, you’re already behind the curve.

Consumer behaviour is changing. Clients today have access to greater quantities of information than in the past and are more selective when it comes to the brands they choose. If they find a brand is ...

Microsoft chief executive Satya Nadella is not predicting an artificial intelligence (AI) breakthrough so much as an inflection point. In a recent blog post, he argued that 2026 will mark a decisive ...

Why a blanket ban could do more harm than good, particularly for brands that have built strong cultural properties in the ...